Lead with trust signals: Display license numbers, insurance badges, and customer reviews above the fold to pass the 50ms Trust Test and boost your Credibility Index score instantly.
Feature your phone number: Make your phone number prominent in the header and hero section — electrical customers call, not fill forms, so eliminate friction for that primary conversion.
Show before-and-after work: Include real project photos on your service pages to prove your expertise and let visitors imagine you solving their electrical problem.
Optimize for mobile speed: Compress images and minimize scripts so your page loads under 2 seconds — every extra second costs you 7% of conversions.