Hide pricing or process: Plumbing customers worry about surprise costs — skipping transparent pricing or service descriptions increases bounce rate and hurts your Credibility Index.
Rely on social media alone: Facebook pages feel temporary; 84% of consumers trust a dedicated website more, and without one you lose $1,600/month in invisible referral revenue.
Ignore mobile speed: Every second of load time beyond 2 seconds cuts conversions by 7% — and 57% of users won't recommend a business with a poorly performing mobile site.
Use generic stock imagery: Stock photos of actors in hard hats scream 'template' — your actual work photos pass the 50ms Trust Test and build the credibility that drives phone calls.
Skip local SEO basics: Without schema markup and local meta data, your branded search takes a back seat to competitors — automated setup delivers rank-ready pages from day one.