Why Add About Us Section Matters for Flooring Installations Specifically
The One Page That Makes or Breaks Trust for Flooring Installers
Think about what a flooring installation really means: a stranger spends hours alone in your customer's home, handling materials, moving furniture, and making decisions about subfloors and trim. That level of access doesn't come from a Google search result or a Facebook post. It comes from trust built through a credible About Us page — a place where homeowners can verify your experience, licensing, and real-world results before they invite you in.
Here's the problem: most flooring installation websites skip this section entirely or bury a generic three-line bio in the footer. The result is a massive trust gap. When a prospective customer lands on your site and can't quickly find who you are, why you're qualified, or how long you've been in business, they leave. That's the 50ms Trust Test in action — the neurological judgment that happens in under a second. If your About Us page doesn't exist or doesn't pass, the visitor is gone.
Many flooring installers think their Google Business profile or Facebook page is enough. It's not. 84% of consumers trust a dedicated website more than social media for service decisions, and the About Us section is the anchor page where they go to verify your credentials. Without it, you're asking strangers to trust you with their home based on a thumbnail and a phone number. That's a losing bet.
PageKiss removes this friction entirely. Every flooring installation website built with PageKiss includes a compelling, industry-specific About Us section by default — not a placeholder, but a fully designed page that surfaces your years in business, service areas, certification badges, and customer stories. The Add About Us Section for Any Website tool makes it a one-click operation, not a design project. You don't need to write copy or resize images — the industry-specific design system (39 dimensions, 703 industries) knows exactly what flooring installation customers need to see.
The result? A Credibility Index (CI) score that jumps from the industry average of 44 to 94+. Each CI point is worth $35 in additional revenue per job, according to PageKiss data. For a business averaging $350 per job, a 50-point CI improvement means a $1,750 potential revenue swing per job — from a single page section. That's not theoretical. That's the math behind the Referral Recovery Rate: when you add a credible About Us page, you stop losing the 32% of referrals that bounce from no-website businesses, recovering $1,120 per month in invisible loss.
Beyond the About Us page itself, the Website Section Component Tools let you further optimize your site's trust stack — adding reviewed testimonials, before/after galleries, and contact placement that passes the 50ms Trust Test. Combined with the Flooring Installation Website Features that include silent SEO and schema markup, your entire site becomes a conversion machine that works while you're on the job.