Why Add About Us Section Matters for Weldings Specifically
The Missing Trust Signal Costing You Jobs
Every welding job — whether it's a custom gate, structural repair, or industrial fabrication — starts the same way: the client needs to know you can handle the work without burning down their building. That's not a joke. It's the unspoken question behind every quote request. They're looking for proof that you're licensed, insured, and have done this before. Your About Us section is where that proof lives.
Here's the problem: 38% of welding businesses have no website at all. Of those that do, most bury their story behind a generic 'About Us' page written in 2014. Google might show it in search results, but it doesn't answer the real question — can this welder be trusted with a $10,000 structural job? That's the trust gap, and it's costing you quote requests you never see.
You might think your Facebook page or Google Business Profile is enough. They're not. 84% of consumers trust a website more than social media for verifying a business's credibility. When a potential client lands on your Facebook page, they see posts about what you had for lunch. When they land on your website's About Us section, they see your certifications, your past projects, and the story of why you started welding in the first place.